Fast Fashion Is Popular Recently

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To some degree, we own thanks to H&M as it makes high fashion affordable so all people can enjoy the popular fashion designs. The cooperation with fashion big-names and fashion houses are not favored at the very beginning, most people only view it as some “one night stand”. But when H&M cooperated with Karl Lagerfeld to launch the first piece of garment aiming at the middle market, this “one night stand” develops into long term relationship. From London to Milan, from Munich to Stockholm, all the Karl Lagerfeld for H&M are swept by people. But Lagerfeld seems to a little unhappy to H&M’s limited edition strategy, it seems that he wants more people to enjoy this cheap luxury.

On the other hand, Zara never spends any money on commercials. Its usual practice is turn the latest style on the runway into garments in the stores in the shortest time, and then sell them in their exclusive stores around the world. And their prices are of course more affordable than those high fashion garments. As for GAP, it has invited the former CEO of Gucci Group into their board of directors, as well as employed designers who have ever worked with Marc Jacobs, Calvin Klein and so on. Fashion chain stores like H&M, Zara and GAP have become the strongest invaders into the fashion circle and are promoting a new fashion manner called “fast fashion” worldwide.

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Smart Investment Piece—Suit

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You can take the return of the rigorous dress suit as an act of reaction to the economic crisis of the fashion industry, and you can also take it as a piece of good advice for women on the investment of wardrobe. Skirt suits are always linked with maturity and elegance, well embodies extremely feminine manners and modern strong administration. Different age groups of women in skirt suits also have their own unique charm. In other words, the trend of skirt suit this season is precisely the best evidence of its timelessness. As formal dress, there is always one or two occasions for skirt suit; in usual days, skirt suit shows another kind of mood either you separate the suit and only choose to wear one of two piece of the set or match the set with different accessories.

Prada, Dior and Lanvin all have their own classic tweed or woolen skirt suits, red is the most popular color this season. In a country where red resembles happiness, you must prepare one or two sets in red for some special occasions. Further attention should be paid to accessories such as a tiny belt, which is very trial, but vital to give you the chic look.

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Smart Investment Piece – Legging Pants

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Versace on the left, Gucci on the right.

The hautest pants these recent seasons favor blurry patterns, and it is difficult to tell whether the black or patterned cloth that wrap the skinny legs of models is a pair of leggings, long pants or super-tight leather boots. The pursuit of futuristic style and slender profile aesthetic keep this trend popular, and no matter how popular the peg-topped pants and high waist shorts are, they cannot take the place of legging pants. For the new season, Gucci has designed pants that are as tight as if it is part of the skin, and Versace’s pants are good fit like diving suits. Cool girls should try Marc Jacobs, their brightly colored leggings have the same patterns of shoes, which creates great visual effect. Legging pants are very useful and easy to match, regardless of the contour and cutting of your top, they always have the game, with the precondition that you should keep in shape.

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Secure on the Throne, Leopard Prints Play Novelty

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Ms. Obama, who really knows how to dress, was wearing leopard prints for the 2009 Halloween party held in the White House. Suri’s cute look in leopard print flats and striped tights brightens people’s eyes.

When it comes to leopard prints, who comes to your mind immediately? It might be the hot Sicilian girls or their girlfriends in boxer shorts occasionally that come to men, when women definitely recall the Kate Moss in leopard print fur coat and the all-round leopard print scarf. In fact, this reveals the evolution and diversity of leopard prints. Leopard prints mean sexy and wild, and chic and modern at present days.

Tips on wearing leopard print in 2010

1.    The game of proportion

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Using accessories to lighten the look is nothing new, but what we would like to say here is that, you can play the hide and seek game; such as Dsquared2 in their fashion show, hiding a leopard print miniskirt under the long overcoat and belt and only using black and white for else part. You can tuck your leopard scarf in your coat to create tiers or choose coats that have a leopard print lining. You can also take Daisy Lowe’s look for Dolce & Gabbana’s Spring/Summer for 2010 as example, her bright red shorts with a fur coat was in surprising harmony with the show that she could almost fit into the walk. Of course you don’t have be that loud, but Daisy Lowe was smart to choose leopard prints in uniform color tone with her blouse and fur coat to make the aggressive animal prints into supporting role, which is easy to control. She adopted the same tactic in her photo shoot for Mango 2009 A/W, wearing black and white leopard print dress with dark grey trench coat.

2. Disguised replacement of concept

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Choose prints that look very much like leopard or mild moderation of leopard, like the Diane Von Furstenberg dress that model Frankie wore for some magazine photo shoot. The regular black print that looks like leopard but in fact not goes with a man suit look professional and fashionable. Not long ago Sienna Miller has been guest in Alexa Chung’s Top Gear show when both of them were dressed in leopard prints. Sienna chose the ordinary leopard leggings when Alexa chose a simple long sleeve dress in leopard prints. Alexa looked relaxing and chic, which largely owned to the snow grey color and the smaller sized leopard prints. Besides smaller prints, you can also learn from the Marc by Marc Jacobs cartoon Tee for the latest season, the oversized prints is fun and friendly.

3. Styles Mix

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Mix the a bit grand styled leopard prints with easy styles, such as using the sweet colors of Pop Art as the background color or like what Alexander Wang did in his latest collection, the mix-and-match of leopard print ankle boots and sports style. Or like the girl in white sweater and black pegged-top pants from a street shot, her wooden Mary Jane wedge in leopard prints look so gentle.

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Let’s again look at the girl from Copenhagen street. Her leopard gloves are as warm and darling like Winnie the Pooh, which grant by the cashmere material. The easiest way to manage is to match with street style, let’s look at our fashion icon Kate Moss who was in standard casual wear, who looked so charming with only a leopard print handbag!

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Cartier Tour Exhibition Jinan Station

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Cartier Tank Series watches have held a tour exhibition to Jinan in the theme of “The First Luxury Watch in Life”, with young white-collar workers in Jinan as the target group. Recently, the well-known consulting firm Bain & Company issued the 2009 China Luxury Goods Market Research Report, the survey showed, second-tier cities had become the focus of competition for luxury brands, while the young new rich become fans of luxury goods.

Cartier Watch entered Jinan at the end of 2006, well known for being expensive and classic, this tour in Jinan, it has accidentally selected “The First Luxury Watch in Life” as its theme. The brand’s relevant responsible staff explained that during the past three years, Cartier has taken a 30% -40% growth rate, and the mainstream products that Jinan consumers bought priced from 50,000 Yuan to 10,000 Yuan. There are more and more special counters in Jinan, top brands of watch and cosmetic are generally all available there now. It was learned that the annual growth rate of first-line cosmetic products has exceeded 20%.

According to the resource from getreplicawatches.com, the growth of Chinese domestic luxury market mostly comes from new consumers, and many luxury brands are expanding their stores to second-tier and third-line cities. The resource also shows that the global luxury market is anticipated to encounter an 8% fall in 2009 while the Chinese market would grow by 12%. In 2008 the sales volume of the Chinese luxury goods market was about 8.6 billion dollars, which is expected to amount to 9.6 billion dollars in 2009.

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Prada Bowknot Nylon Large Tote

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I must say that the Prada Bowknot Nylon Large Tote we talked about today is a great surprise for Prada aficionados.

Crafted in nylon material and Nappa leather trim, this tote bag features sumptuous design and meticulous craftsmanship. Though it is all black, it looks not dull at all. The excessive bowknots decorating aside the tote add more intrigue to this princess bag.

Fine life demands exquisite handbags. This lovely tote fits well with a fur coat in winter days and its size is versatile for daily use and travelling.

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Smart Investment Piece—Sparkling Dress

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If the fashion authority ever makes mistake, then the mistake must happen in the early state of the economic crisis. When Karl Lagerfeld announced that bling bling had been the past, and Suzy Menkes claimed that only Sober fashion was the smart mainstream, who can foresee that Balmain would immediately become the most heated brand and the Sparkle style that it pursues has become the best pill for this time under the promotion of fashion houses like Marc Jacobs and Dolce & Gabbana.

No matter how bad the economy gets, who is calm and solemn remains so, and those optimists create a Shangri-la with fabulous dresses. Fashion commentators also followed suit by saying that only beautiful garments could comfort give people in the icy cold climate. After all, not everyone is willing to dress like office girls all day, or to get lost in the crowd for low key dressings in attending rare parties in the hard time. There is history to date back when sequins and sparkling accessories are embroidered on garments since the date when fashion is born, and such practices will not die out because of some special moment.

For the Spring/Summer 2010, Prada and Lanvin who usually go the elegant and mature style also lower themselves before the Sparkle trend. Do you want your sparkling dress studded with crystals which seems to be too loud a classic investment? Ignore those cheap options of poor quality, be patient to search for one made from great materials and craftsmanship. There is always an occasion that it will prove itself as a smart investment piece.

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Smart Investment Piece—Leather Outfit

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How important is leather for the autumn and winter of 2009? For example, if you only intend to buy one item this season, please be sure that it is made from leather. As king of the materials this season, designers have spread their love of leather to trench coat, pants, dresses, suits, accessories and various styles.

Thigh length boots is certainly the most stylish, while a short leather jacket is the most classic. However, seeing the former asking too much about one’s stature and can easily falls behind fashion, and the latter is too basic, which may already be in the wardrobe seasons ago, this season we may as well focus on leather pants, one-piece dresses or skirts. Chanel’s deep-V leather dress is simple slender, when Giles and Balmain go naturally rock and roll style; Dries Van Noten and Prada’s below-knee skirt is mature and match with all styles, while 3.1 Phillip Lim’s pleated leather skirt suits lively young girls. If you like the casual New York chic, you can choose loose leather shorts of Dsquared2; if you like to try bold things you can pick the skinny bicycle shorts of Alexander Wang. In short, different styles of all ages, can find the leather must buy that best suits them this season.

Black is certainly the main theme, while other colors, such as Bordeaux and brown are also excellent choices. As for the continuity of Leather? Environmental protection absolutely has not diminished people’s enthusiasm for leather, the tough line created by leather material coincides with people’s pursuit of urban cool girl image, and the lightness visual effect of leather which is compatible with silk as a result of the advancement of technology makes it less seasonal. On the runway of 2010 Spring/Summer, leather keeps high popularity in the shows of Yves Saint Laurent, Ann Demeulemeester, D&G and Celine, etc. a leather outfit of fine quality and suitable style, with well maintenance, it surely can be the smart item that never sinks in your wardrobe.

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Pastoral Prints Color the Boring Winter Days

Pastoral prints bring a fresh breath to the dull winter and bring you a brand-new posture to greet the New Year. Pleasant pattern, colorful crystal accessories as gifts can reflect the ingenuity of yours.

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Complex necklaces in exaggerated style coincide with small pastoral prints, while adding highlights to the dress, and elegance to the neck.

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Metal sheet decorated necklace by Banana Republic, RMB 550

Mini chain handbag integrates with wallet, in the theme of tropical forest which is going to be popular in the coming spring and summer, allowing a stunning appearance for your mascara and credit card.

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Nylon Birds Print Chain Bag by Marc Jacobs, RMB6, 990

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Smart Investment Piece—Lingerie-styled Outfit

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The popularity of Boudoir style has lasted for more than one season. The Haute Couture series of Dior has leveled up the temptation of lingerie to a certain level, and although the collection is not wearable and only for show of concepts, it has somehow promoted the trend. Judging from Fall/Winter for 2009, fashion big names like Miu Miu, Givenchy, Balenciaga and Louis Vuitton have presented many pieces that can see through. Obviously it is not implicit sexiness to the public, then the lingerie-styled lace dress of Stella McCartney and corset dresses of Antonio Berardi and Hussein Chalayan will be proper choices. For Spring/Summer 2010, Christian Dior continues the lingerie style, when Stella McCartney and Dolce & Gabbana also bring out pieces in the theme.

No matter how frequently feminism has been mentioned every day, being sexy is, after all, one of the ultimate goals that women pursue in dressing. Jokingly speaking, the fact that people are living a more ‘home geek’ life can be regarded as the sociological argumentation of such dressing code. A lingerie-styled outfit can be worn as a one-piece dress, or be matched with a fur coat, and if you’re fed up with such mix-match, you can take it as an upgraded home dress.

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Smart Investment Piece—Jackets

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No matter the current hot New York designer Alexander Wang, or Balmain, which is hot enough to become a fashion climate, they all offer a young and chic look that has a hint of rock spirit. If we dismantle this look into different elements, motorcycle jackets naturally accounts for a very important part.

Under the BII–Bionic. Ironic. Iconic (bionic nature. Ironic nature) slogan, Moschino introduces punk style jackets that accented with silver needles and rivet. If it is not your style, then you can try on the white jacket of Alexander Wang, gray jacket of Armand Basi. If you are kissed by God and are slender and stylish like Tilda Swinton, then you mustn’t miss irregular vertical breasted jacket of Haider Ackermann, which swept away the heaviness of motorcycle jackets, and expresses the modern image of women in a more sophisticated method.

Motorcycle jacket is definitely not a stranger to the fashion list of items. I’m afraid that last season, or the season previous, or even the season before last last season some fashionistas aready listed it as a fashion must have. If you still haven’t got one yet, then I have to congratulate you that you haven’t been influenced by the fashion trend and well kept your style just like Dita Von Teese does. But if you are a fan of the Upper East town chic girls look, then… However, trust me, it is never too late to try new things. The sports trend just rises up in the spring and summer of 2010, casual chic is getting more and more appreciated. On seeing this trend getting more and more popular, and right becoming the next mark of dressing code, what are you still waiting for?

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Alexander McQueen Opens First Online Store

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A picture of the homepage of the Alexander McQueen UK online store, all the clothes and styles shown on the site are from the fashion show of Alexander McQueen for Fall/Winter 2009.

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Days ago Alexander McQueen has opened its online shopping channel in Britain which allows people living in Britain to buy the pieces they love online. Alexander McQueen ready to wear for men and women and accessory are all available. The coolest about their website is the ‘style’ selection mode that you can choose the styles matched by stylists and then pick any items you like from.

Alexander McQueen for men

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You Need A Cap Today

In 2012 the catastrophe film there is a little girl Lily, daughter of John Cusak, who has strong feelings for hats and whenever she get out she wears a hat, claiming that “it makes me feel safe”. When her family was running for life, she still yelled for her cap, which made the viewers to worry about her life in case she would run into the falling house for one. When approaching towards the end of the film, she was wearing a blue uniform cap and looking smart and cute, it makes me feel happy for she survives and more fortunately, she has found a cap.

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There are two types of hats in real life. One is functional, like in winter, people need a hat to keep warm when they ride a bike, and the other is decorative, which is the topic for this blog. I always regard hats the item that distinguish a person from being out fashioned, but for people who don’t want to get over-dressed, a hat is too smart. A colleague of mine who is very versatile never wears hats, has from another side tells the truth that it is not easy to carry a hat well. However, it is never too hard to fall for a nice hat and buy it, even though you won’t wear it, it is still nice to own one. Maybe someday there will be the right mood or occasion that you finally put it on your head.

Trends for hats in fall/winter
In the fashion week for fall/winter every year, the fashion houses make a big fuss on hats; maybe because hats are part of the culture and Queen Elizabeth II never show up without one. There are professional hat brands making hats for every specific occasion and event.

Instead of calling the Louis Vuitton ‘rabbit ear’ a hat, I think a head piece is more appropriate, or a decorative rather than functional hat. It gains great popularity once it is released, first worn by Madonna. Designed by hat designer Stephen Jones, this highly recognizable head piece is inspired by the ear of Playgirl and is cute and sexy. The retail piece in the exclusive stores is shorter than the one we saw on the runway and is thus more suitable in daily use, with a price tag of $590 dollars. If you are a party animal, I suggest you to get one in your wardrobe.

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The helmet-like hat of Michael Kors is definitely demarkable, giving the common earflap a dramatic shape, made of fur-like material (I’m not sure if it is real fur or artificial), and the color is most eye catching, bright fluorescent colors—rose red and grass green, very hippie. Theses hats look luxurious on the runway that based on minimalism concept, and at the same time look safe, warm and chic.

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Cleaning Service Of Designer Handbags In Great Demand

Even a very expensive suitcase will get dirty after using for some time. And cleaning is needed in such cases, but since it is a designer suitcase, the cleaning should be taken seriously. If according to the principle that who sells the bag should be responsible for the cleaning, then the brand counters should handle it. But what the reporter finds is not such story and it makes enough reason to remind consumers who are considering buying a designer bag that you should probably experience such luxury once and for all.

At the Louis Vuitton counter of Seibu Mall in Chengdu, the reporter asked the sales assistant whether they offered cleaning service when the bag/suitcase was dirty.

The sales staff told the reporter clearly that they offered repair service only, not matter it was a leather bag or canvas bag. “You better not take it to the dry cleaners’,” this sales person said, “some dry cleaners can wash it cleanly for you, but then the bag will get dirty more easier. Many bags of LV can’t be washed, so nothing can be done when it is dirty.”

At the Louis Vuitton counters of another department store in Chendu, the sales staff also refused to offer cleaning service and their answer to the refusal being that the bag will deform after washing, and the life of the bag would be affected. “If the bag gets dirty, the customer should also ask themselves why.”

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Internet, the Next Fashion Empire

Not long ago, Roger Oglesby, the publisher of the Seattle Post-Intelligencer announced that this newspaper of 146-year’s history had to transform into electronic newspaper upon the request of Hearst Group, its parent company. For the company this is undoubtedly a bad news difficult to accept, but for readers who are accustomed to e-reading, downloading is very convenient and they are now entitled to a privilege to read the next day’s newspaper in midnight like Buffett does. As time goes by, maybe the fashion magazine in your hands right now will turn into an e-book, and don’t be surprised if that happens, as in fact the Internet has occupied a very important position in the fashion industry, and now let’s have a look at what kind of Fashion Empire the network is building.

Blogger, the new fashion sweethearts

When talking about blog writers, Bryan Boy from the Philippines may be the first pop into your mind. He not only writes news columns for Style.com, ELLE and WWD, he also has won the favor of Marc Jacobs that MJ has specially launched a Bryan Boy Bag named after him. But these is nothing to find unexpected about because he has all it takes to be a popular blogger, for example, he loves wearing women’s wear. Being gay always have bigger chance (when I say the word ‘gay’, I’m not biased, simply the fact), and it is reasonable to acting feigned as being a trend-maker/-leader, you have to distinguish yourself from the common group so that people can recognize you easily and your unique aesthetic.

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Scott Schuman is a name that people won’t be surprised at no matter where it shows up because of his crucial status in the fashion circle. After he left his sales post in Valentino and Onward Kashiyama, he has set up his own showroom to promote and develop some young designer brands like James Coviello and Peter Som and closed it after the 911 event to devote his energy into his blog, The Sartorialist, a blog visited by more than one million readers each month and one of the top 100 most influential personal street snap blogs selected by Time magazine. What many fashionistas are unable to catch up with is that Scott Schuman has worked for GQ magazine for over six years and he also has his own column at Style.com; what’s more, Conde Nast, owner of Style.com even volunteered to act as agent for the advertising business of his blog. I’m sure his success owns a large part to his rich work experiences, because you always find fashion, not fad, in his photos, you will see a chic guy dressed in a suit, but by no means a trend follower.

Fashion site, your e-magazine

As an important part of the Internet, fashion sites have already be known. However, the news every day is somehow the same, which inevitably bores people. In order to attract people and be recognized, you have to have your own characteristics.

Like wwd.com who has recently accused fashion photographers that in a sluggish market like the present one, budding photographers can earn $25,000 to $50,000 per day and some famous ones can even make $100,000 a day and travel to the most beautiful places in the world while at work…This has no doubt caused a great uproar on the Internet when many people have got sacked and are looking for a new job. WWD always tells the truth and it enjoys good reputation in China for its remarkable ‘weekly news review’ banner in Chinese. As a world-class fashion site, WWD is the few that will put Chinese on its home page.

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When WWD features information on fashion and Chinese, Titel Media attract a large number of readers by reporting on the latest items in the timeliest manner. The biggest feature of it is the five-in-one channels: selectism.com is responsible for reporting on the latest men’s wear and culture life, highsnobiety.com focus on sports and street culture brands, highsnobette.com covers news on female fashion and curtatedmag.com devotes to varied fashion arts, shows, exhibitions and posters, while radcollector.com is the place where outdoor fans visit every day.

The owner of Dr. Report, a site about fashion boutiques really has a master’s degree of medical science who engages in the fashion business by chance, therefore this site positions in studying boutiques in a medical approach and provides updates on celebrities in an entertaining manner. The structure of the site also differs from other fashion sites since they concern about boutique, not luxury goods. They even have a great section on the negative reports of brands on their homepage. Their rigorous attitude most people admire is that they write to the authors to ask for permissions before they reprint their works, collect and show the permissions they are given. In present day’s Internet world, this is really rare situation.

Online shopping, the fashion terminal

No matter bloggers or fashion sites, they are only a gag of the fashion media or brands, what they really care about is the endless business opportunities brought by tremendous page-view and thus online shopping is invented. Don’t hold that online shopping inferior than big shopping malls or exclusive stores, nor confused by the closure of the famous Eluxury. Eluxury is closed not because of poor sales performance, to the contrary, its sales volume increased by two digits every year. The reason is that LVMH Group takes the market share of online sales seriously and thus open individual online store for the brands it own, which makes Eluxury unnecessary to maintain and ends up with its closure.

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Net-a-Porter is no doubt a very successful example. The depressive economy doesn’t have any impact on it and to the very contrary, Net-a-Porter has gained a sales increase of 45.3% last year and an annual sales amount reaching 81.5 million Pounds. The reason for their sales growth lies in their magazine-style layout which has attracted a group of special people, the designers, and as a result they get many special editions from the designers. What designers most care about is not who can help them earn money, but to interpret their brand images, which Net-a-Porter has done a fantastic job. As a result of nice relationship with designers, Net-a-Porter has many exclusive designer items which boosts their skyscraper sales performance.

It is not difficult to find out that online sales refuse mediocrity. As long as you have good idea, there will be people paying bills. With reverse thinking, someone has aimed his eyes on the mid-aged men who dislike online shopping and created a website named Trunk Club. Its targeted customers are men who are not picky about designs and patterns, do not enjoy shopping and only have patience for no more than 15 minutes. After targeted customers fill a form, Trunk Club will contact with them to get info of their figures, weights and etc, then sends one trunk box of clothes via couriers to the targeted customers’ home. Then the targeted customers have to log in to their Skype accounts and open their webcams, try on the clothes they receive and show the experts at the other side of the webcams. You can send back the clothes you don’t like and pay for what you want to keep. After the first trial, Trunk Club knowing what people are expecting from the online trial will send in more clothes, and consequently, people keep more from the second package. Trunk Club only focuses on two categories: suits and Khaki pants+Polo shirts. For most men, these two styles almost fit every occasion. What’s more, Trunk Club has a great discovery that men who are lazy to buy clothes usually enjoy this sales mode and some of them will keep all of the package even they don’t like them all, simply because he is lazy to do so. So, in less than six months, Trunk Club has developed more than 600 regular clients. Maybe the charm of the Internet lies in success like this.

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