The Designer Brands Promotion

The common consumer goods will set common market as target market, so they will use common media to deliver information. For example, the daily uses products, the home electronic equipments and so on. But for the senior consumer goods and luxuries they must find some new ways to do brand promotions.

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The senior consumer goods and luxuries are using a different way to promote and enter. The main targets for them are those fashion leaders, such as fashion guys, actors. This promotion way is totally different from the common consumer goods, they are not affecting the biggest consumers group but choosing to those guys whom they love, imitate and adore.  It’s reported that the Beckhams just said a word then everybody rushed into the shop and then the sale volume went up. The shopping motivation is for their willing, so the affection is of course very different.

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The First Male Perfume Designed By The Creative Director Of Gucci

Gucci by GUCCI male perfume is the first type of perfume designed by the creative director of Gucci Frida Giannini. The classical logo is still the key in the perfume bottle which is very exquisite and smooth. The surface of it has the harness logo of Gucci. This perfume has a chypre taste to show the sexy, graceful and strong sense of the man.

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The Price War Between Dior And Gucci Doesn’t Attract Customers

It’s the first time to see so many luxury brands cut their prices in a group. In genially, the reason why the luxury scares common consumers and the high position of them in consumer goods market is their high and strong price, which is also one of the consumers at the high class to favor and pursue.

Recently, the luxury brand LV which ever claimed it will not offer discount adjusts its prices. And then other brands such as Ferragamo、Gucci、Fendi、Dior also cut their prices quietly. The professors pointed out the price adjustment of the luxury will not result in price wars.

Consumers are not happy.

The action of the luxury brands surprise their target market consumers. “Using the luxury makes me more confident, even the increasing price cannot make me embarrassed. Now the cutting-price suddenly makes me uncomfortable. ” Miss Xu in a foreign company in Beijing said like this.

Say hello to china market

The professor in marketing major of economy and management school in QINGHUA University thinks the financial crisis makes the sale volume of luxury in America keep falling down. At the same time, the luxury market in china is good. So the luxury brands strengthen their china market promotions. In order to avoid affecting the brand value they adjust their prices as the change of exchange rate.
Lifei also points out that it common to see goods change their prices. But the character of the luxury makes them have to change just a little even when they want to change. The price adjustment of the luxury is just the result of the market, so it wouldn’t be always or even turn into price wars.

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Juicy Couture, Colorful Charming Handbags In Spring And Summer

The idea that the cute can exist with beauty and sweet can be companion of fashion is the definition by America girl brand Juicy Couture to the fashion. The newest series put on the market is the favorite of all girls. The sweet colors, the delicacy tie decoration show the luxury of a princess. And the lively and cute colors are very suitable for the girls.

Juicy couture the new style designer handbags in 09 spring and summer

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CELINE Dimitri Designer Handbags Leads In An Urban Classical Trend

This charming bag leaves great impression for people at first sight:  soft leather, slight body, exquisite cutting.

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This Dimitri bag has rich and chic details which include elegant strings with different color and edge cutting under mobile curve. The lengths of the two tone straps are idle lengths for toting and shouldering. The fastener of sliver and light gold color is made of pitchstone, thus it can be closed easily.

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The Quality Door of The Top Clothes Brands Have Become Common

In the fashion world, LV, ARMAND, BURBERRY, BOSS, these letter combinations have played an important role in customers’ hearts, for they are the spokesman of the top luxury and uncommon fashion taste.

However, to many fans surprise, after the disqualification of Formaldehyde content, PH value, dye fastness, recently famous brands, including ARMANI、BOSS、LIU.JO, are also stepping into the symbol door one by one.

So, many people begin to have such a question what’s wrong of these famous brands? Why such famous brands, expensive products still have the problem of quality?

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The Roman of Foreign Lands—The Stamp Shopping Bags Of Chanel

When I first time to look at the picture in which a model holds this type of bag, I think she is holding a pillow. The hug is not full of possessive instinct but looks comfortable. The pattern and quality of foreign lands style, adding the scarf of the same series, it looks like very suitable to have occasion with this early spring series of stamp shopping bags.

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The grace in Chanel’s blood makes it choose the light orange which is a kind of color but not too much hyperbole and national style. This bag looks very comfortable, warm, and soft. It even has the taste of peach, so you cannot help imagining having a sun bath with it.

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The Taste Of Games, The Small Leather Chess Of Hermes

We always say the detail decides the taste, and now this detail is a pocket chess, which is leather chess put on by Hermes.

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For the lovers of chess, this toy is the ideal companion while travelling. And let’s appreciate its chess by using magnifier function. Chessboard is made from the skins of calves and the Misso sheepskin which is ever processed by the hot embossing technology. And the gridiron pattern, fitted in the calm and cool leather cover,   is created by using the different veins of the leathers. The chessman is carved by boxwood and distinguished by using the classical symbols of Hermes. The crown of the king is H shape and that of queen is cable chain, horseshoe, or Saddle nails, which shows the brand Hermes’ tradition of harness
Without big brand logo and bright colors, the taste of Hermes shows in the qualify details. And such a low key in the details show the truth taste.

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Are Gucci Becoming Common? Why It Places Sales Promotion Advertisements In Common Newspapers?

Last time I had ever wanted to have a view of the new flagship store of Gucci, however, the friends in this industry stopped me. So I have to stand out of the store to see the walking people inside it. And this shows that there are still many people fearing the luxury or being looked down upon by the servitors.

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However, this time Gucci chose the common morning newspaper to place its advertisements, telling that the common people also can enjoy the luxury of Gucci.

Last few days, the new CEO of Gucci had ever told the reporter of Bloomberg that they will increase products of the middle level to prevent the financial depression and begin to place advertisements in mass media.

Loving discounts, whether Chinese consumers will begin to wait for the discount of luxury in the end of the season is still a question, just like waiting for BAISHENG to reduce 100 when full of 199. However, in this period, get cash in promotion is the most important, so Branding just left behind the autumn and the winter.

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Luxury Brands Prefer Art Kingdom

Now, which country has the most top luxury brands? The answer is France and Italy. There are Cartier、LouisVuitton、ChristianDior、Chanel、Hermes、YSL in France. And there are Prada、Gucci、Fendi、Ferragamo、TODS in Italy. Compared with these two countries, other countries have less luxury brands.

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The reason causing this occurrence is that these two countries are not only having the romantic, rich, and lord blood, but also the art atmosphere. At intervals these two countries will lift an art trend which will affect the whole world or the following generation. And there are many artists born here, for example, Rubens, Rembrandt, Poussin, Paul Czanne, and Monet in France. There are Vinci, Nairobi Pisarenko, Giovanni Bellini, Michelangelo, Raphael, Russell, and Giovanni L Bernini in Italy. Paris is always the center for art and performance. Combining the art trends and luxury design is the game of the designers and merchants. Dufy of fauvism has been using the imagined printing and coloring technology to create a fashion of art style. The new classical style of Breguet watch win the praise from the queen Marry Anthony; even the illness beauty can win a place in the luxury, that is the famous Poison the using one may not know the horror story that the princess Catherine gives the incense poison glove to her mother as a present, but will feel the temptation of it.

This long-term and thick art atmosphere will let the luxury brands in these two countries win the appreciation from customers. The saying that “no art, no rich.” Is the information that the luxury sending to people. Therefore, in the international market, France and Italy have become the symbol of luxury.

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It’s proud for the people of Wuhan to see the international fashion shops open in their hometown. Because it will mean fashion is not far away but near enough to hold. In May, there is another top luxurious Gucci brand to open international square shop in Wuhan International Square, in which there is a employee from the shopping center called Xiao Zhouyun having said that the consumption of luxury is connected to the top clients. As her opinion, once the Gucci opens up, there will be 50 million or 60 million of volume. As the past data show, Wuhan International Square has reaches the volume of 600 million in 2008, and the next year their goal is to reach by 25% to get 750 million. By far, this square have made contract with 42 luxury and international brands to confirm its stepping plan. Besides Gucci, the popular brand Hermes from France Paris will appear in the end of the year. Italy brand Ferragamo of hundreds history, the top one or two famous men brands Correliani, Plazileri and will also come out step by step this year.

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