Everything Is Good For Something

Bag Gossip | Sunday August 23 2009 4:34 pm | Comments (0) Tags: , ,

Everything Is Good For Something

Classical materials  — the triumph cards of top brands

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Many brands have classics of their own, especially some classic materials, which are born for the brands. Louis Vuitton’s classic canvas which is more expensive than cowhide, has the appearance and touch of real leather, owning to LV’s patented privacy formula petro-chemical coating, makes the luggage lighter and durable. The LV letters matching with flowers pattern vein make LV canvas as waterproof and anti abrasion. Louis Vuitton’s original embossed printing of the LV letters and floral prints makes Louis Vuitton canvas to be wear-resistant and water-proof. Besides, due to the brand’s patent technology, the LV letters have special reflection, so no matter how far you are, you still can see them clearly. What’s more, the material softens and brightens gradually as time goes by, also, the letters of LV will turn greenish.

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Compared with Louis Vuitton, the black nylon bags designed by Miuccia Prada which gain great popularity around the world in such a short time also have their attractions. This fabric inspired by parachutes is a polyester material remains unaffected even under high pressure or pulling power. The close-knit macromolecule on the surface is not easy to be stained with dirty things. Users can clear the dirt or dust in time by themselves. It’s interesting that bags made of this material are fireproofed. And this feature makes people happy, though it is not much practical.

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For Gucci’s classic handbags, their leather is one of their attractions apart from wear-resistant and water-proof features. Gucci has once given up cowhide or lambskin and used hogskin for historical reasons, and although pig skin is cheaper, the rough pores and tough surface are not welcome for high-level handbags, so Gucci has to process the pig skin in a special way to cover its tough surface, which turned out that many clients find it very special and after promotions it’s very popular, so it keeps on and on.

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The Description of the Brand Positioning of the Prada Enterprise

Blog Share | Wednesday July 29 2009 12:56 am | Comments (0) Tags: , ,


The Description of the Brand Positioning of the Prada Enterprise

Under the Prada enterprise, there are four brands, PRADA, MIUMIU, CHURCH’S, CAR SHOE, which have their own target market. Prada, inheriting the style of classical, great culture feelings, is positioning the mature clients. MIUMIU, as granddaughter of the founder of PRADA, established MIUCCIA PRADA in 1993 and set the young fashion guys as their targets. “In some degree, MIUMIU is the competitor of PRADA.” Francesco said. Church’s, as an English brand of hundreds years of history, was purchased by Prada in 2000. Its main products are classical male shoes, while CAR SHOE is focusing on sports shoes.

Andrea told to the reporter that among the four brands Prada is still the main stream. Take 2007 for an example, in the sale volume, Prada took 80.8%, MIUMIU was 13.7%, CHURCH’S was 3.9%, and CAR SHOE was 1.6. However, we cannot ignore the increasing sale volume of MIUMIU, which have got the sale volume of 2.2pounds by increasing with 33% than 2006.

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